Over the last few months, our partner portfolio has continued to expand, allowing us to create programs for Tour Operators which not only include our newly acquired rail journeys, but also destinations which we have not previously actively promoted. The Scenic Route to Ticino via the Gotthard Pass Amongst the rail journeys that we are…
Back in 2016 when I moved to Switzerland, I was fortunate enough to be able to choose where I lived. The only condition was that I needed to be in the office in Zürich twice a week. So I chose Wengen. To my Swiss colleagues, a three hour each-way commute was madness. But if it…
Ten years ago, I was in the process of finalising arrangements for our move to Switzerland. The United Kingdom had just made the decision to leave the European Union and, whilst nobody was quite sure at the time what the consequences of Brexit would be, I was certain that our move needed to happen sooner…
Building strong relationships with our UK tour operator partners remains one of the most important parts of what we do at Swiss Tailor Made. Whenever possible, those relationships are built face to face, and every business journey we make reflects our commitment to the Swisstainable programme. Travelling by public transport is one of the ways…
When planning a hiking holiday to Switzerland, it’s fair to say that there are more options than you could possibly imagine. From dramatic mountain passes and scenic valleys to easy walks and demanding alpine treks, choosing the perfect route isn’t always straightforward. With so many destinations, multiple options in each one and different levels of…
Why personal visits matter in our Swiss hotel partnerships. For Swiss Tailor Made, the partnerships we have with our Swiss product partners are essential. For them to operate successfully, it’s vital that we spend time visiting them in person, whether it’s a luxury 5* hotel like the Waldhaus Sils Maria or one of our transport…
Representing Die Zentralbahn at ITB Berlin Several months ago, I was asked by our partners at Die Zentralbahn whether I would be available to represent them at ITB in Berlin in March. It was a great honour to be asked, and I was delighted to be able to oblige. Along with several other Swiss railway…
Savognin, Switzerland is a hidden gem for Tour Operators looking to create distinctive and well-balanced Alpine itineraries. As the first half of the year is when Tour Operators are creating new programs and tours for the following year – summer 2027 – and refreshing existing ones, its essential for us at Swiss Tailor Made to…
I really don’t know where 2025 went. For Swiss Tailor Made, it was a very successful and action-packed year, which perhaps explains why I felt like it went so quickly. Throughout the year, there was so much going on, a lot of which has contributed to 2026 already looking like a year that will go…
As our friends at Switzerland Tourism (ST) will confirm, the minute the email goes out asking for commitments for a booth on the Switzerland stand at WTM, I’m the first name on the list. It’s difficult to describe how important WTM is for Swiss Tailor Made, so it’s therefore perhaps easier to simply say that…