I really don’t know where 2025 went. For Swiss Tailor Made, it was a very successful and action-packed year, which perhaps explains why I felt like it went so quickly. Throughout the year, there was so much going on, a lot of which has contributed to 2026 already looking like a year that will go…
As our friends at Switzerland Tourism (ST) will confirm, the minute the email goes out asking for commitments for a booth on the Switzerland stand at WTM, I’m the first name on the list. It’s difficult to describe how important WTM is for Swiss Tailor Made, so it’s therefore perhaps easier to simply say that…
In addition to Fam Trips, where our Tour Operator clients are invited over to Switzerland to experience our amazing portfolio of destinations, hotels, and excursions at first-hand, there are also several events held here in Switzerland to which our network of Tour Operators are also invited. We’ve just returned from this year’s Switzerland Travel Mart…
There is no better way to showcase your products, destinations, hotels and rail journeys than with a Familiarisation (Fam) Trip. Over the years, I have designed and hosted too many to remember, with every single one of them great fun to organise and even more fun to host. However, they are always very much a…
Spring is when our Tour Operator partners seem to be in a state of flux. Things are getting slightly quieter on the sales side after what was (hopefully) a very busy period during the first quarter of the year. However, Product Departments are all busy trying to ensure that everything is ready for the brochure…
Autumn is my favourite season in Switzerland and it’s the answer to one of the most common questions we are asked at Swiss Tailor Made – “when is the best time to go?” It’s a question which has many different answers of course and varies dramatically depending on who you ask. But as someone lucky…
Another year, another WTM goes by in a flash. My first WTM was somewhere back in the early 2000’s when I was a lot younger and could stay out and party a lot later! Times have changed of course, but the enjoyment I get out of it never wanes. Unlike at my first WTM, I…
“We’d like a tour that’s a bit more “off-the-beaten-track” but that still includes some of the highlights that everybody asks for” This is a phrase which we hear a lot at Swiss Tailor Made. When talking about rail holidays in Switzerland, most people will mention the Glacier Express, and rightly so. It’s a fantastic journey…